Mommies First

Graphic Designer at a startup, responsible for developing and maintaining brand identity across web, packaging, marketing materials, and corporate stationery. Coordinated and directed professional product photoshoots and created visual assets for social media campaigns. Managed weekly newsletter production using Mailchimp and performed front-end website updates through WordPress. The approach was to emphasize concepts of health, nurture, and femininity in the brand. The logo features a soft, elegant design in pastel mint green and muted coral tones. The baby carriage suggests care, and support. MommiesFirst is in an uppercase traditional serif, while the tagline “love & care delivered” is written in a light, lowercase sans-serif font, reinforcing a warm, approachable, and maternal aesthetic. These elements were distributed seamlessly throughout print and digital productions.