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Colt Power Tools
Brand Identity
2014
OCAD University
This project develops a bold brand identity for Colt Power Tools, designed for professionals and DIY builders. The branding uses a bright yellow and navy palette to reflect strength, visibility, and reliability. The COLT logo incorporates wood textures, saw blade elements, and sharp cut lines to represent craftsmanship and precision. The identity extends across stationery, packaging, and a responsive website concept with clear navigation and helpful tools like a Project Planner and Drill Finder. Overall, the project combines branding, interface design, and industrial-inspired visuals to create a strong, functional identity built for the workshop.















